Orchestrated by industry veterans Chris Patino and Erick Castro of Simple Serve, this Trade Focused, San Diego based event takes place in March each year. Once a year, these two men decided to honor the amazing bartenders, businesses, and brands that make this community so badass by organizing a three day all-day series of events at various cocktail bars across the city. This year was my first year attending/shooting some of the events and I had a blast. I have to say above all I enjoyed the Silencio Mezcal silent disco the most, because it was the perfect groovy ending to a day of debauchery and drinking. Stay tuned for next year!